“Trying to appeal to everyone guarantees you’ll resonate with no one.”
Specificity builds trust. Vagueness dissolves it.
[Lesson 2.1] Clarity creates confidence. When your message is too broad, people don’t see themselves in it—and they tune out. But when you speak specifically to someone’s needs, goals, or pain points, trust forms instantly. Specificity signals that you understand. Vagueness feels safe but accomplishes nothing. Don’t fear focus; embrace it. The sharper your message, the deeper it connects.
