“You’re not for everyone—and that’s your advantage.”
Generalists get ignored. Specialists get hired.
[Lesson 2.3] The marketplace doesn’t reward those who blend in—it rewards those who stand out. When you specialize, you make it easy for people to know exactly when and why to call you. Generalists compete on price; specialists compete on value. Your distinct expertise creates trust and differentiation. Stop trying to be everything to everyone—clarity in who you serve is your edge.
