“Do you know your market? Or are you just guessing?”
Stop assuming. Start defining.
[Lesson 2.2] Assumptions are expensive. Without clear definition, you waste time chasing the wrong audience with the wrong message. Knowing your market means understanding who needs what you offer—and why. Research, listen, and refine until your ideal client becomes unmistakably clear. Definition creates precision, and precision builds confidence. Don’t guess your way to growth—define it.
