“Don’t memorize your script – Prospect & Flourish Every Day quote on authenticity and communication.”

“Don’t memorize your script. Internalize it.”

November 17, 20250 min read

Great delivery comes from the heart, not just memory.

[Lesson 3.2] Memorization breeds stiffness. Internalization breeds authenticity. When you truly understand your message—its meaning, intent, and rhythm—it flows naturally. The best communicators don’t recite; they connect. They speak with conviction because they’ve absorbed the story, not just the words. Let your preparation build confidence, not confinement. People don’t remember perfect scripts—they remember genuine moments.

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Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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