“Ask better questions, and you’ll write better messaging.”
Clarity comes from curiosity.
[Lesson 3.1]: Messaging falls flat when it’s based on assumptions instead of real understanding. The best copy, pitches, or outreach emails come from questions that dig deeper—questions that uncover what really matters to your audience. Curiosity creates clarity, and clarity creates resonance. If you want to improve your messaging, start by listening more closely and asking smarter questions. The words will write themselves.
