“A persona is a mirror of your ideal customer.”
Their fears, hopes, habits, and language help shape your approach.
[Lesson 2.4] A customer persona isn’t fiction—it’s reflection. It helps you see through your customer’s eyes, understand their motivations, and speak their language. When you build messaging around real human insight, your approach becomes naturally aligned and authentic. The better you know who they are, the easier it is to meet them where they are. Personas don’t replace empathy—they sharpen it.
