“The funnel isn’t a trick—it’s a trust structure.”
When done right, it honors the person, not just the process.
[Lesson 7.2]: Too often, funnels get a bad name because they’re used to manipulate clicks or pressure people into decisions. But the true purpose of a funnel is structure—guiding someone step by step in a way that builds confidence, not coercion. Done right, it respects the individual and nurtures trust. A funnel isn’t a gimmick; it’s simply how relationships move forward with care and clarity.
