“Don’t walk away when the prospect says no.”
Some of your best clients take time to say yes.
[Lesson 6.3]: A prospect’s first “no” isn’t always permanent—it often just means “not today.” Some of your best long-term clients will need space to evaluate, compare, or build comfort before committing. Respect their timing, but don’t disappear. With steady, value-driven follow-up, you position yourself to be top of mind when the moment is right. Persistence opens doors that impatience leaves shut.
