“Social proof means real people, real words, real wins.”
Ask for recommendations. Give more than you request.
[Lesson 9.3] Social proof is the currency of credibility. Anyone can claim success, but when others speak on your behalf, it carries weight no headline can match. Ask for genuine recommendations that tell real stories—then return the favor by lifting others publicly. The more you give recognition, the more it circles back. Real people, real words, real wins—that’s what trust looks like online.
