“If you’re in business and not on LinkedIn, you’re invisible.”
It’s not optional. It’s foundational.
[Lesson 9.2] LinkedIn isn’t just a platform—it’s your digital storefront. Decision-makers, partners, and prospects are already there, searching for credibility before they ever reach out. A strong profile signals legitimacy and intention; an absent one signals indifference. Visibility is the first step to opportunity. Treat your presence as essential infrastructure, not an afterthought. In today’s marketplace, invisibility is a choice.
