Resources
Most prospecting content lives in a pile, not on a map. That makes it hard to know what to do next once one good article has been read. The eight categories below are the map. Each category covers one dimension of the larger practice, each one connects to the others in ways that become clearer as the reader moves through them, and every category maps directly to the corresponding stream in Every Day, where shorter daily applications of the same principles publish five times a week.
The categories are ordered as the curriculum orders them — foundational mindset first, then the discernment and tactical work, then the marketing and screen-to-face disciplines, then the daily rhythm that turns everything preceding into a habit.
1. Mindset & Foundations
The mental and conceptual ground beneath every tactic. What prospecting actually is, why it is harder than selling, the internal doubt, the discernment principle, and the shifts that make every downstream skill land harder.
2. Prospecting Basics
What prospecting looks like in practice. Who qualifies as a prospect and who does not. The small disciplines — natural market, niche, persona, point-of-contact — that sharpen every other tactic.
3. Networking & Relationships
The people network around the professional — referrals, introductions, and centers of influence — and how to build it without burning it out. The difference between a referral and an introduction is bigger than most professionals realize.
4. Service & Trust
The serve first, sell second principle that runs through everything else. Moments of truth, the emotional bank account, and why trust cannot be algorithmed no matter how badly the industry wants it to be.
5. Marketing & Funnels
Where prospecting meets messaging. The Know, Like & Trust Funnel™, content as relational scaffolding, and the brand-side work that supports the relational work without trying to replace it.
6. Precision Prospecting
Tactical execution. The Wedge methodology. How to be sharper about the right prospects rather than chasing more of the wrong ones — the discipline that turns volume into traction.
7. Digital Prospecting
LinkedIn, email, video, and the digital channels that bridge to the human relationship — without becoming a replacement for it. Screen-to-Face is the operative phrase; the screen is a means, not the destination.
8. Rhythm & Daily Habits
The Focus Time Block framework, the Rhythmic Workweek™, and the daily disciplines that turn the system into a habit that can be sustained. From Random Acts to Rhythmic Growth™ lives here.
