“Moments of truth don’t create your values – Prospect & Flourish Every Day quote on integrity and choices.”

“Moments of truth don’t create your values—they reveal them.”

October 27, 20250 min read

What you choose in the moment shows who you really are.

[Lesson 6.2] Character isn’t proven by what we say we believe—it’s revealed by what we choose under pressure. The “moments of truth” in business and life expose our real values more clearly than any mission statement ever could. When integrity costs something, that’s when it matters most. Every decision, big or small, reflects who you are becoming. Your choices write your legacy.

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Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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