“The goal isn’t likes. It’s leverage.”
Build equity with the people who matter.
[Lesson 9.2] Chasing likes is a vanity game. Building leverage is a leadership game. Real influence isn’t measured by reactions—it’s built through trust, consistency, and value. When you focus on meaningful connection instead of surface approval, your digital presence becomes an asset that works for you. Build equity with people, not algorithms. Leverage compounds long after the likes fade.
