“Outstanding service isn’t complicated. It’s just uncommon.”
That’s what makes it unforgettable.
[Lesson 6.2] Service excellence isn’t about perfection—it’s about presence. Most people do what’s required; the few who go further make a lasting impression. Outstanding service feels rare not because it’s hard, but because it’s intentional. When you slow down, listen, and care just a little more than expected, you stand out. What’s uncommon becomes unforgettable—and that’s where loyalty begins.
