“Respect gets you in. Relevance gets you heard – Prospect & Flourish Every Day quote on The Wedge and influence.”

“Respect gets you in. Relevance gets you heard.”

November 06, 20250 min read

The Wedge delivers both.

[Lesson 8.1] Doors open with respect—but they stay open through relevance. You earn access by honoring people’s time, and you earn attention by speaking to what matters most to them. The Wedge works because it combines both: professionalism with precision. Respect gets you invited to the table; relevance keeps you there. Together, they create the trust and influence that every lasting relationship depends on.

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Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

Keith F. Luscher

Keith Luscher is the creator of the Prospect & Flourish program, a trust-first prospecting and business development system for service-driven professionals. He is also managing partner of SYP Media, LLC, where he helps leaders and teams align structure, rhythm, and growth.

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