“Targeting doesn’t reduce opportunity. It focuses it.”
You’ll go further when you stop casting your net too wide.
[Lesson 2.1] Focusing your efforts isn’t about limiting potential—it’s about multiplying results. When you know exactly who you serve best, you stop wasting time on the wrong conversations and start deepening impact with the right ones. Broad messages blur your value; targeted ones clarify it. The narrower your focus, the stronger your results. Focus doesn’t reduce opportunity—it amplifies it.
