Where Knowing Becomes Doing.

Most producers already know what prospecting requires. The Execution Cohorts exist for the harder part, which is doing it consistently, week after week.

For Team Leaders

I Lead a Team

You recruit capable producers and you train them well, yet training so rarely becomes consistent prospecting. See how an Execution Cohort works for one or more of your producers, and the part in it that only you can play.

See the Page for Team Leaders

For Producers

I’m a Producer

You know what to do, and you fully intend to do it. Then the week arrives. See how an Execution Cohort helps you build a prospecting structure of your own, so the work no longer depends on motivation.

See the Page for Producers

What an Execution Cohort Is, and What It Is Not

Keith Luscher calls the stubborn gap between knowing what to do and consistently doing it the Execution Enigma™. The cohorts were built to close it.

What It Is

An Execution Cohort is a ten-week, small-group experience for producers. Each producer works through the Prospect & Flourish self-study course on his own, one unit per week, then meets in session with the cohort. Every session closes with one next step of his own choosing, which he takes into real prospecting before the group meets again.

Along the way he builds a prospecting structure of his own and begins living by it. His team leader is not in the sessions, but has a specific part to play alongside them.

What It Is Not

It is not the Prospect & Flourish course delivered live; the session never repeats the unit. It is not conventional sales training, and it is not another temporary dose of motivation.

It is not a one-size-fits-all system, and no one will promise numbers. What a cohort pays attention to is the structure each producer builds and keeps.

Ten WeeksOne unit, one session, and one next step each week

About a DozenProducers in each cohort, and no more

By ConversationIt begins with a few short questions, at no cost

Early 2027Execution Cohort I is planned for the first quarter

Looking for the self-study course on its own? See Prospect & Flourish →